Before Stepping Out

“Mytheresa: A Love Affair with Luxury”

Why MyTheresa is one of the finest luxury clothing companies in the world…

Welcome to the extravagant world of Mytheresa, where luxury meets passion, and every click brings forth a new revelation.

This is not just a blog; it’s an odyssey through the heart of one of the world’s finest luxury clothing companies.

Love at First Sight? Absolutely.

In the vast landscape of fashion, finding a brand that not only resonates with your vision but also complements your personality can be a challenge.

Enter Mytheresa, a brand that goes beyond the ordinary, leaving a lasting impression on anyone fortunate enough to discover its allure.

When I create my outfits, I am very meticulous when it comes to fabric, colors, and name brands.

As I browse through their extensive catalog, I get butterflies from the countless ideas for outfits that come into my mind.

Unveiling the Powerhouse: Mytheresa

Founded in 2006 by the visionary duo Susanne and Christoph Botschen, Mytheresa stands as a beacon of elegance and style.

Boasting a curated selection of high-end clothing, shoes, bags, and accessories from renowned designer brands like Bottega Veneta, Gucci, and Fendi, Mytheresa has become a global sensation.

Operating in eight languages, this international retailer caters to a diverse audience, making luxury accessible to fashion enthusiasts around the world.

The Heart of Mytheresa: A Customer-Centric Edit

Why is Mytheresa the beating heart of fashion aficionados?

It’s simple – their focus is on you, the customer, and the art of the fashion edit.

Mytheresa doesn’t just offer a catalog; it crafts an experience where every piece resonates with a common theme or reason.

The meticulous buying team at Mytheresa understands the expectations of their customers.

Long-term partnerships with renowned brands, coupled with a commitment to freshness and newness, ensure a curated inventory that speaks to the discerning tastes of the clientele.

They understand there is an expectation from customers when they visit the store.

The customer knows that they will find the brands they are looking for because the company makes a consistent effort to stick to those brands.

Having long-term partnerships with those brands has always been key for Mytheresa.

With the addition of kidswear, men’s fashion, and a homeware and lifestyle category, Mytheresa continues to redefine the boundaries of luxury.

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Sustained purpose and future expectations

Mytheresa also understands there is a need to create newness and freshness.

Serving the core is also key, but even though there’s little movement in the core, the buying team still explores new brands.

The buying team monitors the social buzz and also observes and researches shows and showrooms.

They take note of what is being looked at by women and men worldwide.

The company is also very careful not to create more catalogs of brands, just for the sake of listing.

Mytheresa is my heart because they fulfill a role in providing exactly what they believe their customer is looking for.

It’s a balanced process of pure gut feeling in the showroom, but also going back and figuring out where it actually fits in the catalog.

Their agenda has a purpose.

That purpose is to be careful not to pile on brand after brand in their catalog.

In doing that, the company would not be successfully curating its inventory.

For instance, this beautiful Men’s black varsity jacket from Givenchy is made from a wool blend with leather sleeves and detailed with a jersey drawstring hood.

The black design boasts a snap-buttoned front and logo embroidery.

Of course the matching Boots:


This is all about what Mytheresa stands for.

Completely unique edits that are just not that common to find online.

Becoming a Part of Mytheresa’s World

Now, the burning question: How can Mytheresa capture your heart as it has for many fashion enthusiasts?

The answer is a delightful journey through their online world.

Dive into the diverse catalog, meticulously organized into categories for women, men, kids, and home decor.

In January 2019 Mytheresa launched a kidswear category and January 2020 saw the launch of Mytheresa Men.

A new homeware and lifestyle category Life followed in May 2022.

The ease of navigation is as refreshing as the curated selection itself.

Mytheresa learns from your preferences, offering a personalized experience that transcends the transaction.

The attention to detail doesn’t stop at the fashion edit; it extends to the packaging.

Mytheresa wraps your selections in top-of-the-line boxes, acknowledging your choice and providing all the details you need for a seamless purchase.

Final Notes: “Before Stepping Out”

As we bid adieu my fellow “Steppers,” consider this blog not just a testament to Mytheresa but an invitation to indulge in the epitome of luxury.

Whether you’re a seasoned fashionista or a newcomer to the world of high-end style, Mytheresa awaits your discovery.

So, grab your favorite beverage, explore the opulent realms of Mytheresa, and let the love affair with luxury begin.

After all, in the world of fashion, Mytheresa isn’t just a brand; it’s a lifestyle.

Something we at “Before Stepping Out,” truly believe in.

~ciao for now

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